Redefining the
retail model

Forum Sports is one of the main sports distribution chains in Spain, specialising in the sale of sports clothing, footwear and equipment.

The growth of players such as Decathlon, e-retailers and the boom in the sportswear market have forced Forum Sport to rethink its business, facing two alternatives: on the one hand, betting on a value axis and, on the other, adopting the position of follower by making small changes to the model.

Challenge:

Define a differential position and transfer it to the off-on integrated shop model, exploiting the potential of the Forum Sport Club.

Solution:

To achieve this differential positioning, the company's strategic plan was developed, defining its brand values, its market positioning, its customer segmentation and the creation of an off-on shop model focused on the target's motivations. The shop and the shopping experience of the future were also conceptualised, exploiting omnichannel sales and developing the integrated loyalty strategy based on the different touchpoints of the customer journey.

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Redefining theretail model

Solution:

Conectar. Colaborar. Crecer.

Redefining the
retail model