---
title: Grestel - Development of the new business strategy
description: New commercial strategy quadruples turnover for Grestel’s Costa Nova, leveraging differential values and global growth opportunities to dominate the tableware ceramics market.
image: https://strategicplatform.com/hubfs/Grestel.png
---

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# Development of the new business strategy

Grestel is a Portuguese company specialising in the manufacture of high-quality tableware and accessories made of stoneware. Among the different brands under which Grestel operates in international markets is Costa Nova, a premium brand noted for its durability, innovative design and functionality.

They contacted us because, after a strong investment in industrial infrastructures, they needed a new commercial strategy that would turn Costa Nova into a world reference in the manufacture and commercialisation of tableware ceramics. 

 

Challenge:

Define the commercial strategy for Grestel's brands, exploiting their differential values, amortising industrial investments and preparing the company for accelerated and globalised growth that will enable it to quadruple its turnover in 5 years.​

### Solution:

We design a strategic commercial plan aimed at maximising opportunities in online and offline channels, targeting both B2B and B2C clients. We optimise business models and product and service offerings to develop a global strategy that enables rapid and sustained growth.

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