---
title: Helios - Strategic product plan to expand brand legitimacy and become a cross-cutting food company
description: Helios expands its product range to strengthen its market position as a leading food company, focusing on natural, healthy, and high-quality offerings.
image: https://strategicplatform.com/hubfs/Newsletter%20%5BStrategic%20Platform%5D/Noticias/03.%20Marzo/Helios%20%281%29.png
---

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![Helios (2)](https://strategicplatform.com/hs-fs/hubfs/Newsletter%20%5BStrategic%20Platform%5D/Noticias/03.%20Marzo/Helios%20(2).png?width=634&height=231&name=Helios%20(2).png)

# **Strategic product plan**

# to expand brand

# legitimacy and become

# **a cross-cutting food company**

**Helios is a food business group** with more than 120 years of history, specialising in the production and processing of jams and marmalades and fried tomato preserves and sauces.

The group is** vertically integrated **and allows the selection of the best raw materials from local cultivation to offer high quality products to the consumer.

Challenge:

Helios **was looking to expand its reach and consolidate itself as a transversal food group.** To this end, it asked Strategic Platform to define the Territory of Opportunity for the future and product categories that would strengthen its legitimacy and favour its evolution in the market.

### **Solution:**

We developed** the strategic product plan,** creating new categories that broaden Helios' reach towards new consumption moments and targets. With this, we reinforced its positioning as a transversal food company, highlighting its commitment to natural, healthy and quality food.

 

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