To enhance the satisfaction of its professional clients (SMEs) through a digital portal offering a simple and transparent proposition; defining the value proposition and identifying the optimal functionalities and user navigation experience.

Solution:

We developed a digital platform that fosters both a functional and emotional connection throughout the entire customer lifecycle. This infrastructure provides devices and services that support SMEs in improving the management of their businesses through an intuitive and user-friendly interface. For Orange, this has marked a significant step forward in the digitalisation of its customer relationship.