---
title: SHAD - Creation of a new product category
description: Shad expands into the bicycle sector, leveraging its expertise in motorbike accessories to create a new product category with strategic and market-specific adaptations.
---

[Casos de exitos - 2024 ](https://strategicplatform.com/en/success-stories)

# [SHAD - Creation of a new product category](https://strategicplatform.com/en/success-stories/shad-creation-category-product)

 Written by [Strategic Platform](https://strategicplatform.com/en/success-stories/author/strategic-platform) | Feb 24, 2025 11:25:50 AM

[View full post](https://strategicplatform.com/en/success-stories/shad-creation-category-product)

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