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Identification and structuring

of new large format printing services.

Hewlett Packard is the historical leader in large-format printing, from the initial pen plotters to today's inkjet technology.

Need:

Due to the digitization of processes, usage habits have changed, making it necessary to find new opportunities for large format paper printing.

Challenge:

Identifying these new opportunities based on the changes that new digital technologies are implementing, focusing on new consumer profiles, uses, characteristics, and processes.

Solution:

We have found different niches for large format printing, define the impact of introducing digital strategies, and the opportunities that technology allows us. Based on these, we structure new uses, products, and commercial territories for large format printing.

We have contrasted the identified opportunities with the main actors and users of each niche, collect inputs and usage insights, and economically size the opportunities, prioritizing them for further development.

We defined the products and services associated with new business models that respond to the new user profiles.

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