Identifying these new opportunities based on the changes that new digital technologies are implementing, focusing on new consumer profiles, uses, characteristics, and processes.

Solution:

We have found different niches for large format printing, define the impact of introducing digital strategies, and the opportunities that technology allows us. Based on these, we structure new uses, products, and commercial territories for large format printing.

We have contrasted the identified opportunities with the main actors and users of each niche, collect inputs and usage insights, and economically size the opportunities, prioritizing them for further development.

We defined the products and services associated with new business models that respond to the new user profiles.