Despite the enormous potential of QDS, Metalquimia needed to define a specific strategy to ensure the adoption and profitability of the technology. The challenge was not just to commercialise a new piece of equipment, but to design a clear and viable business model that would open up new markets, maximise value for customers and ensure a return on investment.

Solution:

From Strategic Platform, we structured the positioning of QDS around the idea of ‘digitalisation of curing’, extending its scope beyond production efficiency. With this vision, we transformed technology into a key tool for product innovation, opening the door to new categories and positioning Metalquimia as a strategic player in the evolution of the meat sector.