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Metalquimia (1)

 

A new business model to valorise

QDS technology 

In the food sector, the ability to create new product categories and consumption moments is key to innovation.

Metalquimia, a leading company in technology and machinery for the meat industry, has developed QDS (Quick Dry Slice), a solution capable of drying in 30 minutes what traditionally takes 3 months. A disruptive change that makes it possible to optimise space, personalise curing processes and open up new market opportunities with products such as low-salt sausages, protein snacks and vegetable alternatives.

 

Challenge:

Despite the enormous potential of QDS, Metalquimia needed to define a specific strategy to ensure the adoption and profitability of the technology. The challenge was not just to commercialise a new piece of equipment, but to design a clear and viable business model that would open up new markets, maximise value for customers and ensure a return on investment.

Solution:

From Strategic Platform, we structured the positioning of QDS around the idea of ‘digitalisation of curing’, extending its scope beyond production efficiency. With this vision, we transformed technology into a key tool for product innovation, opening the door to new categories and positioning Metalquimia as a strategic player in the evolution of the meat sector.

 

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