Despite the enormous potential of QDS, Metalquimia needed to define a specific strategy to ensure the adoption and profitability of the technology. The challenge was not just to commercialise a new piece of equipment, but to design a clear and viable business model that would open up new markets, maximise value for customers and ensure a return on investment.
From Strategic Platform, we structured the positioning of QDS around the idea of ‘digitalisation of curing’, extending its scope beyond production efficiency. With this vision, we transformed technology into a key tool for product innovation, opening the door to new categories and positioning Metalquimia as a strategic player in the evolution of the meat sector.
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