We redefined their identity with private labels that emphasize sustainability and quality. We adapt the product assortment to Spanish habits, driving growth and increasing market relevance.

We developed advanced predictive algorithms based on historical data and purchasing patterns to segment customers. We implemented clustering models, demand classification, and forecasting, optimizing contact frequency and planning commercial visits. This not only improves operational efficiency but also provides valuable insights for a better understanding of the business.

We implemented a relational program to maximize pharmacy engagement and boost patient loyalty. This program positions the pharmacist as a key figure in the healthcare ecosystem, supporting them in patient care and follow-up. Following a thorough strategic assessment, Almirall aims to become the leader in Spain in supporting pharmacies, strengthening their role in patient care, recommendations, and follow-up.

We identified specific niches in large-format printing and evaluated the impact of available digital and technological strategies. We developed new products, services, and commercial territories. By consulting with key stakeholders and users, we gathered insights and economically assessed the opportunities, prioritizing them for implementation.