Definition and development of water business models, alternative and complementary to the current one, that maximize Bezoya brand consumption potential at home and away, with a sustainable value proposition that breaks the current market barriers and responds to consumer and channel trends.

Solution:

We work on identifying and designing opportunity scenarios for Bezoya, focusing our proposal on three fundamental pillars: sustainability, differentiation, and adaptation to the channel. Through new business models prioritizing plastic reduction and allowing the brand to expand into unexplored channels, such as distribution alternatives in sustainable packaging and supply methods outside the traditional supermarket environment. These models also enhance the consumer experience in the Horeca channel, highlighting Bezoya as a brand committed to the environment.

This collaboration not only optimized Bezoya's value in the current market but also consolidated its positioning in a changing environment, reaffirming its commitment to sustainability and effectively responding to market trends and consumer demands.