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Pascual quality.

Calidad Pascual is a Spanish company dedicated to the manufacturing and packaging of dairy products and other food items such as juices, soft drinks, mineral water, coffee, and plant-based beverages. Bezoya is one of the most profitable businesses owned by Calidad Pascual, enjoying a strong brand presence with constant growth in recent years, thanks to its great value proposition: Very Low Mineralization water.

Their need:

The water market in Spain is a growing market, but there are some threats due to trends such as rejection of plastic packaging, the importance of sustainability, the emergence of regulations that hinder the sale of bottled water, and the appearance of competitors with similar positioning.

Challenge:

Development of alternative business models for water, different and complementary to the current one, to reach homes and hospitality with a sustainable value proposition that breaks the current market barriers and responds to consumer and channel trends.

Solution:

Development of solutions based on sustainability, the trend towards reducing plastic, while maintaining the current profit margin of this category.

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