Define the new opportunity territory and the strategic product plan for Florette's Meal Solutions, maintaining the brand's DNA, meeting the requirements of industrial viability, market differentiation, rotation and turnover.

Solution:

Definition of the Meal Solutions opportunity territory for Florette and definition of the strategic product plan, built from the DNA and legitimacy of the brand, giving rise to new product categories reaching new consumers, new consumption moments and expanding the brand's current share of stomach.

Construction of a plan and timetable for its development and market launch, assessing the economic dimensioning and market potential of each of the categories.

This allowed Florette's entry into the snack-dipeo moment and the extension of the brand's stretch and legitimacy.