Our relationship with Semillas Fitó began with the definition and evaluation of the business model for their Foodture unit, as well as its interaction with other actors in the value chain and its future role within the organization.

Within this relationship framework, we have structured and developed the company's market intelligence model to enhance market knowledge, customer understanding, and strategic decision-making.

Additionally, within the Foodture business unit, we have worked on validating the strategic product plan and maximizing the opportunity territory for various strategic categories such as Monterosa tomatoes and Waikiki melons, as well as expanding the opportunity territories of other vegetables to turn them into market-leading brands.

Our relationship with this company began five years ago and has evolved into a long-term strategic partnership.

This collaboration involves profiles from the strategy and business fields, specialists in consumer goods and food retail, data intelligence profiles, and technology experts who provide a 360-degree view to the client, assisting them in the challenges presented by their business and the market.

• Helping the company position itself as a value-added entity for its customers (farmers and productive organizations) by providing them with market and consumer knowledge.

• Providing the client with the vision and knowledge to build consumer categories, structuring the value proposition of their categories in a differentiated manner.

• Establishing an in-house business strategy team to support the development and expansion of categories, ensuring that objectives are met with greater agility and efficiency.

• Offering an external team focused on addressing specific challenges without diverting the client’s team from their daily activities.

• Providing strategic insights with the latest state-of-the-art knowledge in strategy and technology, constantly challenging the management to differentiate and seek ways to add value to the client, the market, and ultimately the business.

Working with Semillas Fitó has allowed us to elevate the relationship to a very high level of trust and understanding of their business. This has resulted in a significant return for Fitó, as Strategic Platform had the capability to identify new ways to enhance their current business, create synergies with our knowledge from other sectors and the latest state-of-the-art in strategy and technology, and identify new opportunities to generate additional business.