Smart Banking: Conceptualisation, Definition and Positioning of an Omnichannel Digital Bank
In its early days, EVO Banco was part of the ‘zero commission’ trend, aspiring to be the bank of choice for its customers. With the motto ‘Smart Banking’, EVO developed a concept based on a unique product platform.
Challenge:
To maximise the “Smart Banking” concept, EVO focused on defining and developing a platform of associated services and products (the “Smart Account”) through an omnichannel strategy aimed at boosting customer acquisition and loyalty
Solution:
We developed, implemented, and maximised the “Smart Banking” philosophy and the various banking products that embody it (including smart credit, smart accounts and mortgages, financial coaching, etc.) by segmenting customer groups according to their attitudes towards money. Based on these insights, we established tailored acquisition and loyalty pathways for each target audience.
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