Increase trade

capacity and maximising

data through AI

Martinez Otero is a company focused on providing custom furniture and turnkey projects for retail shops, hotels, restaurants, corporate headquarters and institutional buildings worldwide.

They contact us because they need to optimise their commercial capacity, reduce budget variances, stabilise margins and maximise the value of their data experience.

Challenge:

Martinez Otero's budgeting department faced capacity and time constraints due to the high complexity and variability of projects, affecting both its participation in new proposals and cost accuracy, which directly impacted its growth and financial margins.

Solution:

We implemented a Smart Budgeting Tool based on AI and language processing, able to identify similar projects from history to reduce cost variance.

This solution reduced cost variance by 5-10% and streamlined budgeting times by 20%. In addition, it minimised variability in estimates, regardless of who does them, reducing dependence on human capital and multiplying the company's responsiveness to new projects.

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