Improving their decision-making capabilities through the effective use of sales data from various sources was a key priority. The company needed to delve deeper into their data, as well as create customised reports and visualisations tailored to the specific needs of each moment. This would allow them to gain a clear understanding of sales trends over time and easily identify any undesirable patterns.

Solution:

We implemented a Business Intelligence solution that enabled Tatay to explore their data from multiple perspectives ( including product, time, geography, and sales hierarchy ) empowering users to create customised reports quickly and intuitively.

This cloud-based solution, built on associative technology, significantly reduced the time spent generating personalised reports, saving approximately 10 hours per month. Furthermore, it enhanced overall sales insight, reduced the marketing team's reporting time by 80%, and made it easier to identify the company’s most profitable products.