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strategy
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Franchise acquisition

strategy

Eroski is one of the most reputable franchise networks in Spain, and the brand's credibility and reliability have generated strong interest among individuals looking to invest in this type of business. This situation has led to a significant increase in enquiries, particularly through digital channels. However, despite the high volume of initial contacts, only a small number of potential franchisees ultimately meet the company’s criteria and go on to successfully open a store.

Challenge:

Create a strategy for attracting qualified leads to improve the conversion rate and effort ratios of Eroski Franquicias.

Solution:

We defined the potential segments, access channels to the stakeholders, and all the actions to be carried out to attract the ideal franchisees. We also established the alignment of the different profiles with the Eroski Franquicias offering.

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