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Logos casos_Kave Home

A new scalable omnichannel

business model

The furniture sector is changing due to the entry of large international chains, which offer design at a good price, and native digital players.

Their need:

The furniture sector is changing due to the entry of large international chains that offer good design at affordable prices, as well as native digital players.
This context, Kave Home, needs to rethink its business model, aware of the evolution of the sector and assessing the potential of digital business.

Their challenge:

We must adapt the business model to the new omnichannel attitude of the buyer: showroom + e-retail; and leverage the experience of the B2B e-platform to create e-retail (B2C), so that it can coexist with its international franchises.

Solution:

In this context, we intervene in the definition of a new business model focused on new purchasing habits and new consumers, through a scalable and franchisable omnichannel retail model, in which the coexistence between physical and digital channels is normalized, applying the concept of dynamic collection and constant renewal.

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