Strategy

Change management through the definition of a new omnichannel strategy

Orbea is a Basque cooperative company dedicated to the manufacture of high quality bicycles. It operates in more than 70 countries through a global distribution network and partnerships with specialised shops.

They needed a new commercial strategy to highlight the differential characteristics of the brand and obtain a high level of loyalty from points of sale through a unique global strategy.

Challenge:

To develop a commercial strategy that gives personalised responses to all markets, channels and typologies of points of sale: defining a proprietary offer that increases sales and raises the average value and margins of the product marketed.

Solution:

Development and implementation of an innovative commercial strategy, with an omnichannel vision, adjusted to the different markets.

In addition, we develop a personalised customer/user offer that allows for new customisation strategies.

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