Orbea is a Basque cooperative company dedicated to the manufacture of high quality bicycles. It operates in more than 70 countries through a global distribution network and partnerships with specialised shops.
They needed a new commercial strategy to highlight the differential characteristics of the brand and obtain a high level of loyalty from points of sale through a unique global strategy.
To develop a commercial strategy that gives personalised responses to all markets, channels and typologies of points of sale: defining a proprietary offer that increases sales and raises the average value and margins of the product marketed.
Development and implementation of an innovative commercial strategy, with an omnichannel vision, adjusted to the different markets.
In addition, we develop a personalised customer/user offer that allows for new customisation strategies.
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