We developed a Value Due Diligence for Babaria with a double objective: to qualify its current value and to dimension its future development potential. To do this, we analysed its knowledge assets, brand DNA, the key attributes of its value proposition, product and service offerings, its channel presence and customer base, all in contrast with the evolution of the market and the competitive context.

Solution:

We perform the Value Due Diligence report within a demanding timeframe, including the Go / No-go valuation required to move from non-binding offer to acquisition. We identify the current real value of the company in relation to its product and offering, as well as its market position and main competitors. In addition, we analysed the future value and development potential to maximise the business opportunity. After the purchase process, we accompanied Babaria's management team in the development of the strategic product plan and its implementation, focusing on accelerating and capturing the potential detected.

This work allowed the fund to make decisions based on a clear vision of the current and future value of the company. Together with the management team, we optimised the offer by markets and channels, accelerated the implementation of the strategic product plan and laid the foundations to reach the target of €100m by 2025, with significant growth in international markets, which already account for 40% of the business.