Grupo Bimbo, the Mexican multinational, world leader in bakery products since 1945, has a presence in the Americas, Europe, Asia and Africa, manufacturing more than 13,000 products and standing out as a key player in the snacks category.


In Spain, the Bimbo brand is the leader in its segment, supported by an extensive distribution network that covers large-scale retail, traditional shops, bakeries, impulse, convenience and, to a lesser extent, foodservice. Bimbo is currently facing an ambitious transformation process focused on consolidating and expanding its core sliced bread business, strengthening its positioning in a competitive and evolving market.