The challenge consisted of three different paths. The first focused on evaluating and prioritising the company's digital projects, giving them a global business sense to emphasise their value-added contribution to the market. The second was about defining the assortment strategically, determining breadth, depth, review mechanisms, and alignment with the positioning desired by Continente. Finally, there was a need to define the opportunity territory and brand policy for the company, improving its fit with the national market and significantly increasing sales in its stores.