Contact us
Strategy
Logos casos_El Palacio de Hierro

 

Evolving Financial Services and Strategic Positioning 

El Palacio de Hierro is one of Mexico's most prestigious and emblematic department stores' chains. Founded in 1891 in Mexico City, it has been a symbol of luxury and exclusivity in the country ever since.  

 

Need:

The project arises with the aim of defining the future of the retailer's financial services, contributing to its vision of becoming the only omnichannel luxury ecosystem in Latin America. 

Challenge:

Define a strategic positioning and Financial Services offering that will make El Palacio de Hierro the leading luxury ecosystem in LATAM.  

With the objective of increasing turnover, a roadmap is defined for the launch of new financial products and services, evolving and digitising the customer relationship. 

 

Solution:

Definition of a strategic plan for the Financial Services area that defines a unique positioning among luxury retailers.    

A PMO is implemented to support the definition and implementation of strategic and technological initiatives that enable the development of the offer, omni-channeling and value-added experiences.

 

Impact: 


Definition of a clear strategic plan and development roadmap to achieve the objectives set over the next 3 years.  

Increased contribution to the company's profit from the Financial Services unit.  

Management and launch of +15 relevant strategic projects in 1 year.   

 

Formulario de contacto

Conectar. Colaborar. Crecer.

1/3

¿En qué ámbitos se concentran tus retos actualmente?

Estrategia
Tecnología
Ambos
Prefiero que lo definamos conjuntamente