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Enhancing the sales network

of MediaMarkt

MediaMarkt, the European leader in the distribution of consumer electronics and related services, has over 1,000 stores in 13 countries and a strong online presence. In Spain, the company consists of a team of 7,000 people and is present in all Autonomous Communities with 110 locations, in addition to its online store.

Their need:

In its continuous pursuit to maintain and expand its market leadership, it needed to optimize the management of its sales ratios and strengthen its network. To achieve this, it was crucial to guide and train its sales team in the most relevant areas for the business, ensuring they were equipped with the skills and knowledge necessary to maximize their performance.

Their challenge:

Seek the precise alignment of business strategy, along with the implementation of continuous improvement processes and efficient decision making.

Solution:

We implemented a change management process that included the implementation of iKey, a continuous improvement tool that provides positioning maps and detailed operational reports.

We successfully aligned the business strategy with the entire sales network, improving decision-making efficiency and allocation of tasks.

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