Redefinition of the retail model for Supermercados Santa María with the aim of repositioning the company and growing the business, updating its value proposition in the market and redefining its range of products and services to convey a differential value proposition with its own philosophy.

Solution:

We defined a differential value proposition for Supermercados Santa María based on the detection of a new competitive space, aligned with the evolution of consumption in Ecuador and the company's own assets. We developed the new retail model - assortment, own brands, services, loyalty and technology - and accompanied its implementation through a project office that guaranteed efficient execution in terms of time, quality and cost.