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Strategy
WEB-09. Septiembre_Santander

 

People Dashboard: Stimulating Banco Santander's internal digital culture

Strategic campaign by the bank to create a strong organisational culture that translates into employee motivation and commitment.

Given the increase in data relating to existing employees, a tool is needed to simplify and improve analytical capabilities.
Challenge:

Using our own methodology based on Design Thinking, we defined the indicators for achieving the objectives. These are applied in a scorecard together with the initiative's management tool.

Solution:

Creation of a Scorecard to explore and analyse data in anautonomous and simplified way. After identifying 10 key indicators to focus on priority areas, this tool facilitated communication between the HR department and employees.

This tool helped to develop the analytical culture of the bank's HR management.

 

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