Redefining the relational model between Almirall and the pharmacy office with the goal of creating a closer bond and enhancing the pharmacists and their teams' sense of ownership. Our proposal offers a holistic view of the relationship, integrating an omnichannel strategy that encompasses both physical and digital channels, and a complete understanding of the ecosystem, including sales representatives and wholesalers. In addition, we support the entire sales process, from sell-in to sell-out.
We were also looking to define the essence and objectives of the project, ensuring its implementability through suitable channels, tools, and specific processes.
